A company is only sustainable if it constantly adapts to the changing environment (framework conditions). Therefore, companies must continuously deal with new service offers for customers as well as new possibilities of service provision. This continuous renewal process must be promoted and successfully managed. The innovation process includes the generation of new ideas, the selection of suitable ideas as well as the technical and economic implementation of the selected ideas.
Sources for ideas are new technologies, needs of the market or the company, ideas of individuals or groups within the company. You will find approaches on how to implement the ideas found under “Developing Products” or “Developing Organization”, depending on whether the idea is a product or a process.